2026
Deliverables
Website Design and Development
Client
Ququdodoo
Industry
Food - Restaurant
Scope of work
Website Design & Development
introduction
Ququdodoo is a specialised fast-food restaurant in Dhaka, best known for its signature injected chicken fries. The objective of the website was to translate that distinct personality into a digital experience that clearly reflects the brand while helping customers explore the business, menu, and essential information, without turning the site into an ordering platform.
challenge
The main challenge was balancing brand expression with broad usability.
A darker, animation-heavy direction could have appealed strongly to Gen Z, but it risked feeling less approachable to mid-aged customers. At the same time, the website needed to stay focused and informative, avoiding unnecessary content that would dilute the brand or make the experience feel cluttered.
The Vision
Approach
The final approach used a light-mode interface with bold, high-energy visual elements to keep the brand playful, accessible, and easy to navigate.
We studied Ququdodoo’s existing tone and leaned into its orange-red visual identity to maintain consistency across the experience. A fun, expressive display font was used for headings to capture the brand’s personality, while a simpler secondary font ensured clarity and readability. Bright food imagery and visuals inspired by the infused chicken concept were integrated throughout the site to reinforce the brand’s most distinctive product story.
Results
